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My story.


Learn more about how Sarah Wilson came to publish New York Times best-seller I Quit Sugar as she tells us about her journey.

In January 2011 I quit sugar. It started as an experiment, but my energy, skin and wellness changed so dramatically, I kept going.

I stopped eating sugar – in all its forms – because I’d been told by specialists and nutritionists for years that I should. I have an autoimmune disease (Hashimotos, a disease that attacks the thyroid and mostly affects women over 30) and sugar flares my condition terribly. Some even argue sugar causes the disease in the first place. Anyone with a compromised system simply cannot afford to have their stress hormones (adrenaline and cortisol), their neurotransmitter levels (dopamine), or their insulin levels tipped off balance by sugar. It’s a hard, cold, but oddly motivating fact!

So was the fact I was short of a topic one week for the column I wrote in a Sunday newspaper magazine at the time. I committed to a fortnight off sugar, to see how it went. As I say, the effects were immediate and I shared my story with my readers in the magazine and on my blog. This whole I Quit Sugar journey then dominoed from there.

To be frank, I was addicted to the stuff. I was a covert addict, though, because I’d convinced myself I ate “healthy sugars”: honey in my chai tea, dark chocolate every afternoon and sweet treats after dinner. But as I soon learned, sugar is sugar, whether it comes from a beehive or a sugar cane field.

So how much sugar was I actually eating?

  • Three pieces of fruit a day.
  • A handful of dried fruit on my muesli or in my porridge.
  • A teaspoon or two of honey in my tea.
  • A small (35g) bar of dark chocolate after lunch.
  • And, after dinner, honey drizzled on yoghurt or dessert 
(if I was out with friends).

A conservative day would see me consume more than 25 teaspoons of sugar.

It was time to face the facts. I was eating way more sugar than we’re designed to eat.  Sure, the other ingredients mixed in with the sugar in, say, a muesli bar or a piece of fruit, were good for me. But the chemical composition of sugar – whether it’s in a mango or a Mars bar – remains the same. And it’s highly addictive. Even though I was eating MUCH less sugar than the average person, and many would say my diet looked very healthy, I was still consuming too much.

I’d had enough.

I was done with riding the roller-coaster of sugar highs and lows and my obsession with my next fix. And 
I figured it was time to at least try eliminating sugar. Just to see…

Plus I’d gained about 12kg as a very annoying side effect of my disease. I was keen to try a new way to shift it.

I experimented. Gently.

I told myself I’d try it, just to see what might happen. I was petrified about living even one day without a sweet treat. What would I do when I got my 3pm slump? How would I cope when I was out with friends? How would I reward myself? Viewing my new vow as a curious experiment somehow seemed less committed.

Once I quit though, my decision seemed to suddenly threaten everyone around me. They made disparaging comments and told me it was all just a fad diet. Why the vocal antagonism? My theory is that my decision held up a mirror to them, reflecting back their own uncomfortable, guilt-laden and very attached relationship to sugar.

And where am I at now?

Today I’m still off the sugar, I’ve lost the weight, no longer have 3pm slumps and manage my disease much better. The reaction I get now from those who learn of my extended experiment is different.

Mostly people are genuinely curious to try it for themselves. They’ve heard about the studies that show sugar is as addictive as cocaine, and the ones that link our over-consumption of the stuff to modern diseases such as heart disease, type-2 diabetes and cancer. And, of course, they’ve read about the research that links sugar to obesity. We’re eating less fat than ever before, we take out more gym memberships than ever before, but we’re only getting bigger and bigger.

Could it be that sugar is making us fat… and sick?

To date, more than 260,000 people have done my 8-Week Program. It’s not a diet and it doesn’t come with a grueling bootcamp-ish exercise regime. But pretty much everyone who’s completed it has lost weight from cutting out this one ingredient. And, importantly, says they end up feeling brighter, clearer, and much nicer to be around!

Wondering if you should quit? The New York Times best-seller I Quit Sugar is now available in the US, and best-seller I Quit Sugar For Life is also now available in the UK. 

Please be respectful of other participants in the conversation. We'd love you to keep your comments uplifting, friendly and relevant. Play nice!

  • Therese

    Congratulations Sarah,
    I first came across your experiments in bravery and happiness in your Sunday Life column and am so thrilled that what began as an experiment with quitting sugar has now become a revolution – you’ve helped so many and were hugely supportive of our little tea company when IQS first began – you are such a generous and inspirational woman and I’m really proud and happy for you. So well done!

    • Sarah Wilson

      Thank you! A revolution is a big call…but I’ll fly with it.!

  • Nikki

    Hi Sarah, love your work! I’m curious though – what do you mean by “I manage my disease much better?” Does this mean you have been able to reduce your thyroxin dosage? (I assume you are or were on thyroxin?) or does it mean you simply feel better and therefore function better? I am curious as I too have hashimotos and I’m in week 2 of I quit sugar and loving it! Thank you for sharing your knowledge. Also are there any safe shampoo and conditioners you would recommend? Look forward to reading more!

    • sarah wilson

      Hey Nikki, oh yes. Big issue… a few things. Yes, I’ve reduced my thyroxin and come off T3. I’ve got rid of all antibodies…for now. And Doctors say they think it’s because of the way I manage my life…diet included. But by management, I mean this. I keep inflammation down. Which means no sugar, meditation, monitoring my sleep etc. It’s a life practice. This disease is not curable. It’s managed. I get off the rails…then I have to correct. Being off sugar is mandatory, though. It’s one of the key things that flares things back up. Hope that helps!!! On my blog I’ve written a stack on how I manage things…xxx

    • Sarah Wilson

      Hi NIkki, I did reply to this… did you get it? Short answer is I’ve reduced my thyroxin and got rid of my antibodies. My doctors are amazed that my bloods are where they’re at…and put it down to my diet. I’ll be doing a post soon on sugar and thyroid on my blog xx

      • Maria

        Hi Nikki, I am glad you are doing so well and that you manage to showcase so well what we have been saying as nutritional therapists for years. I love your recipes too. xx

      • soycoffee

        I have Primary Sjogren’s (and a weird one-lobe thyroid, probably congenital). Eight weeks ago I quit sugar and after six weeks all my blood tests were negative, except for SS-A (one of the Sjogren’s or Lupus antibodies). I feel fantastically better. My rheumatologist approves! I’ve slowly lost weight, when before this diets never worked. I decided I actually like the slow weight loss, about a pound a week now. No cravings, except for chocolate, but I can get a sugar-free dark chocolate. I already was a user of Stevia. Now I don’t even use it — too sweet!

  • Leah

    Hi there, reading through this you mentioned the sugar in fruit, does that mean that you eat no fruit either?

    • Sarah Wilson

      Hey Leah, check out the FAQ on eating fruit on home page. Me, I eat 5-6 pieces of WHOLE fruit a week.

  • Beck

    Hi Sarah, I am in my early 20′s and have Hashimotos, i have around 3 pieces of fruit a day, love chai lattes and am definitely a chocolate lover at the 3pm slumps! The idea of giving up chocolate definitely both scares and integers me as your reason to give up seem the same as mine – healthy related! As I am new to the working world my life revolves around a small income. I really want to do the 8 week challenge. Can you let me know roughly how much i would need to budget a week for the meals/ingredients? Thanks

    • Christine

      Hi Beck,
      How have you been doing with your no sugar journey?
      I just wanted to step in with my 2 cents, albeit 6 months after you wrote your original comment.

      I found that when I started to give up sugar I was hesitant to make myself treats from scratch, treats that involved raiding my local healthfood shop and that practically ransacked my wallet. I just spend an equivalent of 60 AUD yesterday on coconut oil (300g), shredded coconut, rice syrup, coconut butter and some azuki beans (am emarking on a mission to make sugar free Japanese treats). I do live in Switzerland though, a country I can only describe as verging on morally corrupt in its price levels.
      It took me a few weeks of not eating sugar to get to the point where I realised this is money really well spent. I am now on more or less year three of this journey (with many pitfalls along the way) and I am honestly grateful to Sarah’s guiding voice because she not only help me quit sugar, she helped me rearrange my priorities. I buy more sustainable products in general though. That way I take pride in what I own and feel far less inclined to set aside disposabel income for superfluous habits. I’m not implying you need to do the same, for all I know you already do, but I know plenty of people of around me who coudl do with a similar reboot in attitude.

      I don’t have Hashimotos, but I have had a recurrence of glandular fever that has plagued me for over two years now. I am taking special herb based supplements and have given up sugar and am working on cutting down alcohol. All these small changes reap way more benefits than any medication doctors have been trying to force down my throat (that’s if they’re not trying to rip my tonsils out…).
      Sorry, I guess my sugar free sweet potato cake this morning fuelled my brain in a way I hadn’t anticipated and I ended up going on and on, haha.
      In short, I think you will find that the lifestyle does cost more in terms of your grocery shop, but it’s pretty safe to say it’s the equivalent of a life long spa treatment for body and soul :-)

  • gina

    Loved ready your story Sarah. I was amazed when I calculated how much sugar I was eating in a day – scary stuff! I’ve just finished week 2 and already feel a huge change. And I’m 3 kg lighter! I’m blogging about my experiences too for anyone else that is thinking of taking the plunge!

  • Nikolina

    HI, is it possible to get answer on my email? Thank you


  • Paulette

    Hi Sarah, as someone who has licked the sugar habit (I did have it bad) a few years ago – I have drastically changed how I eat over time. I have a friend who I think would benefit from what you offer. She is aware that she finds sugar addicting, but doesn’t really know how to get away from it. I thought the quitting sugar challenge might be something that she might want to try so I thought I’d like to pass it on to her. As I read your site, I saw an ad for Brown rice syrup as an alternative to sugar, which concerned me somewhat when I linked to the site as brown rice syrup is a sugar syrup (derived from enzymatically treated cooked rice) and their site was stating that it is sugar free. I wrote them a note about my concerns, but that was just a few minutes ago. I understand that rice syrup could result in reduced sugar usage, but it should not be considered as sugar free – as their web site currently states. A flavourful sugar syrup (with no sucrose or fructose – as brown rice syrup is) can certainly have a place in quitting sugar. I was just concerned that their claims were a little over the top. I hope my friend decides to take the challenge.

  • Karissa

    Can I do it without an oven? I am an Aussie girl living in Japan in a very teeny apartment that does not afford me the luxury of an oven. I am neurotic about my daily battle against sweets and it drives me batty plus my body and well being are suffering so I really want to make the leap to do this program but am afraid most of your recipes need to be baked, leaving me hungry and unsatisfied due to little variety and therefore running to the convenience store to stuff my face with all the sugar I can scoff.

  • Melissa C

    Hi Sarah, I just came across your site and I’m so glad I did. I went off sugar 12 years ago because I have an allergic reaction to it. I get severe headaches and sinus drainage which contributes to my asthma as it gets down into my lungs. I have been looking for recipes for many years to help me satisfy my sweet tooth without using sugar. Thank you so much for doing the research and getting the info together in a usable form. I look forward to getting your cookbooks soon. Thanks again, Melissa

  • Deborah Parker

    Hi IQS team
    I have been an IQS “devotee” for nearly a whole year and it has been the BEST thing I have ever done for my health! I have lost 4 kg over that time with no extra effort in any form… I no longer bloat which is THE BEST!!! Who KNEW you could actually eat and NOT bloat!!!!! This alone is more than enough motivation to remain sugar free.. I was a chocolate frog addict… could not go a day without one…NOW….can’t remember the last time I had one… as you so rightly say the “enemy” has left the battlefield I dont have to use will power… the deSIRE is simply not there!!! an absolute revalation!!! I eat and feel full… I eat healthy whole foods.. no skinny or low fat… food is yum again…. I am spreading the word like an evangelistic follower such is my passion.. it simply makes sense and I feel that every day … don’t be scared people…. be excited about getting back to an even keel with your body…..
    oh and that choc cheese cake looks aMAZING cant wait to try it!!! :)

    thanks Sarah for all the inspiration :) x

    • IQS_Team

      That’s wonderful, Deborah! Hearing stories like yours really motivate the IQS team. We’d love to share your story on our testimonial page – head to if you’d like to share!

  • Mallika Khurana

    Hi sarah – i quit sugar on sept 6th 2013. It was a tough 10 days. I dont really eat alot of fruit but i do still eat rice and grains and milk. I dont have sugar in tea coffee, sweets, etc etc but do i need to give up the grains and milk as well…..

  • Jessy Tyrrell

    Hey Sarah, thanks a lot for the inspiration. I am looking forward for the day I will quit sugar. I know there is a long journey waiting for me but I am ready.

  • Gemma O’Donnell

    I also have hasimotos and have never heard of this connection before. How interesting. ‘m 26 and was diagnosed at 22. Im also gluten intolerant or coelaic so already shifted the diet once. I have noticed that I can’t live off pebbles or sugar like I did when I was studying. Sugar now makes me feel sick if i have too much and had so many tests for diabetes its not funny. I thought that it was just collateral damage as part of the sensitivity related to the gluten intolorence. I have been trying to eat more low gi as I am always hungary. Im going to check out your blog and book.Giving up sugar might be worth having the energy and life again. What do you do for snacks tho?

  • Liam Kelly

    Hi sarah.
    Love your work!
    I’m obviously a male and an elite athlete. I’ve given up most sugars off the field and road but can’t find an alternative to substitute sugar as an elite athlete. Any suggestions for energy during competition and for recovery. Ps: I need to consume 7,0000 + calories a day when Cycling on tour and 3000 while cycling…..

    • Maree McGrath

      Maybe energy bars containing sugars that aren’t fructose would be all you need. You must already have lots of dietary advice about eating for training and competition? Carb loading? A cyclist friend combines spirulina with soaked chia seeds as a post activity snack.
      Good fats are good for calories too, but you need advice about how your body uses various nutrients.
      Malt extracts, rice malt syrup etc with nuts n seeds n coconut.

  • Maria

    Hi Sarah,

    I’m not sure if you will read this, however I would like to have the opportunity to let you know that I am on the road on being sugar free.

    I am not sure what has resonated with me with your cause, as I have been a life-long dieter after living a child and teen hood being obese, however just after a week of eliminating key foods, I feel more energised and have noticed a slight shift in my weight. I have been searching healthy ways to change parts of my diet as I am going through IVF, and as you can imagine, I have lost a lot of control of my body as I am under the will of specialists, variety of hormones and I would have to start writing ‘War and Peace II’ to explore the emotional impact IVF has had on me!

    I thought I was eating a relatively ‘healthy’ diet – no junk food, lots of fruit and vegetables and some bread. Since implementing aspects of IQS, I have noticed that I eat a variety of meals, that I enjoy drinking water, that I am becoming more comfortable with eating fat when it presents in a meal, and it has taken shorter time to wave the coke zero’s adeiu as I originally thought.

    I am hoping that by adapting to this lifestyle, not only will it make me more healthy, however I am hoping that this form of ‘detox’ may have a positive impact while undergoing IVF.

    Thanks for your user-friendly approach to a healthy life.

    P.S Your original IQS book is the first ‘healthy lifestyle/diet’ genre I have ever purchased :)

  • NJ

    Hi Sarah, Come 2014 I am going to try this out! I have been diagnosed with Hashimoto’s as of 2012 and some days I struggle with my energy levels so much that I revert to a sugar hit to get me through…not to mention I am only 25! so I want to see what I can do to better my life for the future! Thank you for this! xx

  • Mark Stone

    Hi Sarah – I have Acid reflux, got worse as I got older. A little while back changed my diet, by reducing the carb’s (100g per day) and one’s with high GI. Results were reduced bouts of Acid reflux. This lead to ruther reading, and no doubt you have come across these books which excellent, Fat Chance by Robert Lustig, Pure White and Deadly by John Yudkin (first pub in 1972) and Mark Sission books on Primal life style…
    Mark Stone (UK)

  • Jordan

    When you say sugar I feel like you are being very unspecific. There are MANY different kinds of sugars out there. For example Glucose, which is a basic sugar that without it you would surely die. It is the basic compound in cellular respiration (for plants) and glycolysis (for humans) that creates energy. Glucose is found in ALL plants, therefore you have not quit sugars, you have simply quit specific sugars. Therefore for you to generalized that you should quit all “sugar” is not only ludacris but naive. Now I understand that most people do not even understand the most basic concepts of biology, but surely you can it break it down to the specific sugars that should be avoided. Then people can type those specific “sugars” into google to find out what they are and not have a panic attack when they find out “sugar” is in ALL FOODS (for meat, “sugar” is stored in its cells as food to create energy for “said” cell). If you could kindly specify which sugars you are talking about it would be greatly appreciated.
    PS. I also think you should tell people what they are getting for the $150. Your website is very vague on what is all included in the 8-week program and what you get for your money.

    • Sreyes

      She says fructose on the site

    • Marie

      Hi Jordan, I must agree with you. I really want to quit or moderate my sugar intake but I feel that so many of the statements on the website are incredibly vague and are supported by little scientific evidence. Even after buying and reading the book, I didn’t get any clearer picture. As you are rightly saying, sugar is pretty much in everything and It is really puzzling to me what (other than fructose) should be avoided. I also don’t understand why fructose is particularly bad compared to glucose or other sugars. The book doesn’t even mention complex carbohydrates or any other carbohydrates besides monosacharides so it is unclear what is the author’s policy on consuming those.

      Regarding the 8-week program I also agree with you. I am tempted to sign up but feel doubtful. I sincerely do not want to criticize something I haven’t both myself. Thus, I would like to know if the program offers more than: i) 8 weeks meal plan including recipes (probably majority of them from the already published cookbook) that are sent weekly and are exactly the same for every participant (aside from the meal vs veggie version); ii) daily sugar-free tips (again same for everyone) and iii) access to a discussion forum on the website and email support (?). I might be totally wrong but if that is all that it offers than I am out.

      The recipes are great and yummy but the ingredients for the meals are incredibly expensive and usually very hard or even impossible to come by (especially if you don’t live in Australia, US or UK). The other thing is that they are unsuitable for anybody who doesn’t like or can’t eat nuts and coconut (because they are the basis of nearly every meal). You are also supposed to prep a lot of the meals beforehand, which is not an option for me cause I only have a super tiny freezer. I also can’t imagine to follow a plan where I have to cook and eat everyday what someone else is telling me. I can’t bring lunch to work and I travel a lot (and not have access to kitchen) so I probably won’t be able to follow the meal plan for very long. I think it is possible to still stay sugar-free on my lifestyle but perhaps I need to do it on my own.

      Anyway, I didn’t want to sound negativistic or critical. I think quitting sugar is a wonderful idea, I just wish the website would provide a bit more information about the program.

      • Maxxthecat

        It’s the fructose part of sugar that is to be avoided. The body eventually turns all our food into a form of sugar, but does not recognise fructose, which means that it bypasses our appetite control centre, and we continue to eat it, plus other calories to compensate for the lack of feeling of fullness.
        Read ‘Sweet Poison’ for a thorough account of how fructose works within our system. You will be shocked.

        • Amanda

          Doesn’t recognize fructose? The stuff our close relatives the apes gorge on every day? I find that hard to believe!

    • Maree McGrath

      You could read David Gillespie’s ‘Sweet Poison’ which Sarah refers to in her book. He goes into lots of detail about his review of the the role of sugars in human metabolism.
      I read it, applied it, lost weight.
      And Sarah has great snack ideas which help people over more serious sugar addiction.
      Good luck all.

  • Karen Cornish

    So happy that I have seen this! I too have Hashimotos. My TSH got to 110 at one point and metabolism is all over the place.. And I’d love to reduce/eliminate Thyroxin one day. I have just started Paleo and will be ordering your book! Not to mention, you look amazeballs Sarah! Great motivation!

    • soycoffee

      Oddly enough, a TSH of 110 is extremely good. For me, it would mean that my lonely one-lobe thyroid is pumping out an extraordinary amount of thyroid hormone. It’s when it hovers near or over 300 that I feel cruddy. I agree that measurements all over the place are no fun; on the other hand, your TSH can probably swing 40 or 50 points depending on the time of day that the measurement is taken.

  • Tarryn

    Are you a dietician or nutritionist?

  • Shelby

    Hi Sarah, wondering if getting a headache all day on the second day is normal? I have drank plenty of water and have had a coconut as we’l for hydration and my normal shot of coffee… Just have had this massive headache since I woke up and can’t seem to kick it. Is my body going through some shock from no sugar? (I’m a huge sugar eater, like abnormal, hence why I felt I needed this program.)

    • julie

      Hi, I have this when I cut my sugar down, it is actually withdrawal symptoms, hang in there, it does stop

  • Eden

    I feel like I’ve just substituted all my sugar intake for rice malt syrup. And it makes me feel like I’m still eating too much sugar. Can you have to much rice malt syrup?

  • Carla Centofanti

    Hi, I have a question for everybody. Yesterday I got so excited when I saw a new cereal from freedom foods called 3 ancient grains super muesli, that had big words on it saying “fructose free”. Yet when I looked at the ingredients label, one of the ingredients is sugar. On the nutritional information label, it says fructose not detected, but there’s 5.8g of sucrose. Now my question is, isn’t sucrose 50% fructose? Or have they somehow taken the fructose out?

  • Taylor

    Hi my question is it safe to go on this 8 week challenge while 27 weeks pregnant? I have been struggling with graves disease for the past 3-4 years. Carbo mercazole was prescribed by my doc the first time it occurred. But it relapse 3month after going off the tablets. I then had a decision to have my thyroid surgically removed or go back on the tables for a longer period. At the same time I started seeing a naturopath who told me to remove sugar and dairy from my diet. I tell ya this is very tricky for some who loves fruit. (I could easily finish a 5kg bag of oranges in 2-3 days. thinking this is better than eating chocolates and cakes and high carbs treats etc.)Sugar I would think was just in sweets and treats but it goes much further than this. I did struggle with this task and did it for almost 12 month. but i was having trouble finding alternatives and also it’s tricky when your partner is set in his ways with his choice of foods. Plus you didn’t hear a great deal about sugar related case for Graves’ disease. Anyways to my partner and my surprise I fell pregnant while on 5mg of carbo mercazole. Which i was under the impression I l couldn’t fall pregnant while on this drug. but in actual fact its not recommend to be on the meds and fall pregnant. My doc told me to stop taking them while I’m pregnant and that the pregnancy hormones will balance me out while going through the pregnancy. So far so good! I have unfortunately started eating more and more sugar based foods. Far more then what i would eat when i was first diagnose. I put this down to my pregnancy hormones. I know no much of an excuses. My biggest concern is the doc said that the graves disease could relapse with a vengeance about 3 months after give birth. I can’t be on these tablets for long periods of time. It can affect the live or kidneys or something. Plus I think it effected my memory. So for about 18 weeks i haven’t been watching my sugar intake. Well I have but I have been ignoring it. I would like to kick start it again with hopefully some nice, simple alternative and recipes. After all that, is this 8 week program something that would be good go someone that is 28 weeks pregnant?

  • Taylor

    Hi Sarah I was wondering what was involved with the 8 week challenge? Also would it be safe for some one that is 27 weeks pregnant? Here is my story…I have been struggling with graves disease for the past 3-4 years. Carbo mercazole was prescribed by my doc for 12 months the first time it occurred. But it relapse twice as bad within 3month of going off the tablets. I then had to make a decision to either have my thyroid surgically removed or go back on the tables for a longer period. I went for the tables and at the same time I started seeing a naturopath who told me to remove sugar and dairy from my diet. I tell ya this is very tricky for some who loves fruit. (I could easily finish a 5kg bag of oranges in 2-3 days. thinking this is better than eating chocolates, ice cream, cakes and high carbs treats etc.)Sugar I would think was just in sweets and treats but it goes much further than this. I did struggle with this task and did it for almost 12 month. but i was having trouble finding alternatives and also it’s tricky when your partner is set in his ways with his choice of foods. Plus you didn’t hear a great deal about sugar being a related case for causes with Graves’ disease. Anyways to my partner and my surprise, I fell pregnant while i was on only 5mg of carbo mercazole. Which i was under the impression l couldn’t fall pregnant while on this drug. but in actual fact, its just not recommend/healthy to be on this kind of medications and to fall pregnant. My doc told me to stop taking them while I’m pregnant and that my hormones and thyroid will balance itself out while going through the pregnancy. So far so good! I have unfortunately started eating more and more sugar based foods. Far more then what i would eat when i was first diagnose with graves. I put this down to my pregnancy hormones. I know, its not much of an excuses. My biggest concern is the doc said that the graves disease could relapse with a vengeance with in 3 months after give birth. I can’t be on these tablets for long periods of time. It can affect the live or kidneys or something. Plus I seriously think it effected my memory. So for about 18 weeks i haven’t been watching my sugar intake. Well I have but I have been ignoring it. I would like to kick start it again with hopefully some nice, simple alternative and recipes. After all that, is this 8 week program something that would be good for someone that is 27 weeks pregnant?

  • Robyn Gray Mitchard

    I completed a 30 day sugar detox program in August last year and the results were amazing – I use to love a piece of chocolate each day and no longer crave these sweets. I have reintroduced fruit but in small parts due to the fructose. I was like yourself, Sarah believing I had a healthy vegetarain diet but I have learnt so much from this. Your IQS book is great for receipes and keeping me on track. My energy levels have improved and because if this have increased my fitness regime. I’m so keen to get your IQSforlife book this week. Thank you for providing such practical advice and great receipes.

  • Joanna

    Hi Sarah, I just have a question. How can you be so sure about coconut oil, saying that it’s so good and healthy when experts and scientists saying different things about it. Some of them saying same as you do and others saying that it’s so unhealthy that it should be banned.



  • Jason Morgan

    You all should consult an actual dietitian. Remember that this woman has ZERO credentials.

  • Joanna

    Hello Sarah! Exactly today passes my eighth week without sugar! Wow, I made it!!!:)
    Thank you so much for your book, for the idea of living sugar free life. I must say that I still think about sugar ( cakes, biscuits, chocolate, ice cream and so on ). I’m romantic person and I think I’m very emotionally attached to sugar. I often reminisce my childhood when my mum was making cakes, fruit preserves and I link it to happiness. So maybe that is my problem. I have to make new eating habits to connect it with happiness. But the best thing is that my mum is more savory person. If she eats sugar, it’s very little. My brother is the same. But my husband has sweet tooth. But even though, he can controll himself and he doesn’t eat so much as I did. I could controll myself but not always. I could go without sweets for days and weeks if I could. The thing is that I have very easy access to food and sweets at work.
    Now after those 8 weeks I can say that I’m not moody any more and I feel fool up after my meal. I feel the same as when I started, but that might be because I excersise regularly, every day practicly. Also I started to eat less sugar weeks before I started your 8 week program, i.e. I’ve stopped to put sugar in my tea and coffee.
    You opened my eyes to food. Now I know that what our grandparents were eating was best. I had that short obsession from my husband to count calories but the truth is that I hate it! My husband is doing it for years now. He’s so disciplined!. But now I know that if you eat good food, full fat, home grown, natural, you won’t get fat.
    I’ve lost only a little wieght. I did’t weigh myself before I started programme but I can see it on my clothes. In last week I started to eat more ( and I was already full ). I had crawings and my clothes got tight again. Though my husband says that I didn’t get bigger. I’m wondering how this happened. I did’t touch sugar of any kind when I was through these 8 weeks. I tend to eat more and more and then I have to discipline myself again. But I thought it was sugar’s fault.
    Sarah, Thank you again so much!

  • Deborah Oxner

    Hi Sarah, I have always had an addiction to sugar and want to stop eating it. I do not have any diseases that I know of, but I consume more sugar that anyone I know. I have always had to have it and don’t know why. I am looking forward to reading your book and hope it will give me some tips on how to stop eating it permanently. I really wish there were meetings like AA that I could attend and meet other sugar addicts like me. I am not an over eater because I eat normal portions of food, I just eat sugar like it’s a drug or something. I have tried to go cold turkey, but I always end up eating it again. I am glad to finally hear about someone else who struggles with sugar. I did manage to quit sugar once back in my twenties and I lost thirty pounds as a result. Unfortunately I went back and have not been successful in quitting since. I try to stay off of the candy isles at the grocery store, but I ultimately end up craving and giving in. I know it takes twenty-one days to change a habit, but this is not a habit, this is an addiction that needs detoxing. Thanks for listening, I can’t wait to read your book.

    • qjvnzrbzrb

      You crave sugar because we as human beings are designed to eat it, don’t listen to what this woman says, she hasn’t even done scientific/medical studies!

      • em

        if you read her book she has , get a life
        deborah you go girl, take control of your life

  • Susan Farrell

    How does this diet tie into insulin intolerance? And other food sensitivities ie gluten, eggs, nuts, dairy, beans, etc.
    I have Hashimotos and have benefitted from trying both the Blood Sugar Solution and Clean, which both eliminate sugar intake as well as address other health issues and foods. How is this different from those? The site is far too vague especially for something that charges so much compared to doing Clean, Clean Gut or Blood Sugar Solution. I went to a functional and integrative medicine doctor to be tested for food sensitivities first and am learning to control all carb/sugar intakes. I am intrigued but need more info.

  • Robi

    I have an allergy or intolerance to eggs… Not sure which it is, but I get migraines with them. Is this diet possible without eating eggs or is that a major part of it?

    • soycoffee

      I never eat whole eggs, nor baked goods that would have eggs in them, and I am virtually sugar free except for 100% grape juice (no sugar added). I don’t know all the parts of Sarah Wilson’s diet, but weirdly, modified paleo — frozen vegetables, brown rice, canned peas, and fresh frozen plain chicken or plain tilapia once or twice a week are now my go-to foods. Canned peas are surprisingly sweet. I will be cutting down the grape juice, except for a 1/4 cup once/week. I would probably try Qinoa, except that all the offerings on Amazon that are one or two servings prepared have too much sodium (e.g. 400 mg/serving for one). I won’t go higher than 225 mg/serving, except sometimes I’ll order something with 230 mg/serving. Things do taste differently without sodium, and getting used to that is harder than getting used to going without sugar. It’s taken me over a year to be happy without salt on my food, only high-potassium salt substitute. Good luck.

  • Justine

    Hi Sarah< I'm thinking about joining your programme as it makes total sense to me. I am 44 years old and having some health problems – headaches/migraInes, fatigue, weakness in my legs, unable to concerntrate all the time….as well as gaining over a stone in weight. I've had blood tests returned 'all levels ok'. I am a sugar-monster so your programme will be really hard for me but I am hoping it will be the reboot I need as I'm at my wits end and really hope this is the answer. I heard you say something about finding it hard to walk when you were on Loose Women today – can I ask, was that part of your disease?

  • Kaylah René

    Wow. As a raw vegan fruitarian this makes me REALLY sad. My diet is primarily sugar. (Of the right kind) and I am a picture of health from eliminating animal products and cooked foods. I’m glad it works for you but it would NOT work for everyone….. however I do have to say that not all sugars are the same…. glucose is completely different than refined sugars. Or honey. Simplifying it to say sugar is sugar is really messed up! Our bodies crave sugar. Our bodies need sugar. Eliminating fruits and vegetables from your diet to live on pork and caffiene? I really hope people aren’t falling for this cheap marketing scheme….

    • Cepharma

      Oh my god THANK YOU someone has a brain on this website!! I mean what this lady says makes NO sense at ALL. Our bodies are designed to run on sugar, on juicy, ripe, fruit! Saying no to that is like digging your own tomb.

    • Amanda

      Exactly! Every cell in our bodies run on good sugar! This program can’t work long term.

    • Helen

      You (inadvertently) got it – our bodies crave sugar, just in the same way that a drug addict craves heroin. Fructose and glucose do act differently in the body, but in frequent doses, they are both detrimental. And without sugar, the human body not only survives, but thrives – on the other side of what can sometimes be a nasty withdrawal. We have fat cells, not sugar cells – our bodies are designed to run off fat. Carbohydrates merely supply short term energy, which must be ‘topped up’ every few hours. This is the state of most of the world and is a state of addiction. As someone who has previously eaten a ‘good, healthy carbohydrate diet’ for years, with plenty of fruit and wholegrain bread, and then switched to a diet high in green vegetables, a moderate amount of high quality protein and lots – LOTS – of healthy fats, and seen my energy levels go up, and my body fat go down, I can only urge anyone having any health or energy issues to at least give the giving up of sugar a try for 30 days and let the results speak for themselves. Speculation is a distant cousin to observation.
      Just as a friendly note – I know of many former vegans who felt great for years, but started to develop serious health and energy issues from years of high soy /carbohydrate and low protein consumption. The quality of supermarket meat and eggs are usually poor, consisting of grain-fed animals, raised in confined spaces, fed pesticide laden corn and soy. Naturally, humanely raised animals provide vastly different products, with many health benefits. A lot of people, giving up poor quality protein will, and should, feel an improvement in their health. Most studies on animal protein are based on these unhealthy versions.

    • kasia

      I don’t really think we are talking about the same book. I have read the book ‘I quite sugar’ and I have not found any part in it to say that vegetables and fruits are bad! It is only advised to stop eating fruits for 2 months to help the body go back to the clean way of functioning without sugar addiction. After that we are allowed to it fruits. And the book has plenty of vegetables everywhere so I don’t know why you talking about those extremes. I stopped sugar for few days and so far am eating more vegetables than before. We are also encouraged to eat better quality food. If someone drinks milk it is better to have the full fat one – or best straight from the cow. The same with meat, if someone eats meat it is better to choose organic or free range. My trial with quitting sugar did not make me eating more meat but really brought more vegetables to it, maybe a bit more cheese and milk. But not that i am now only eating proteins. I have a lot of beans, grains, vegetables. Actually I eat what I really enjoy.

  • Sweetenough

    I have been 99.9 sugar free for nearly two weeks. I smile getting bad headaches. Anyone have any tips on how to deal with them? Painkillers are only working to some extent. On the other Gand I don’t feel like more chocolate or muffin, really.

  • hapless1

    I consume at least 10 times as much sugar as you were eating before you started. The majority of my diet is made up of sweets or other sugars disguised as food. On the upside, I have never had a weight problem, weighing in at 108 since high school (I am now 53). I’ve joked about needing a medical detox from sugar. Now that I am serious about quitting, I am really afraid of withdrawals! What should I expect?

  • Caroline Templeton

    I was not able to join your program but decided to get the book and go it on my own. I am currently down to between 5-10g of sugar a day and even though I am a very healthy person normally watching what I eat it was much harder than I thought. You just don’t realise the foods that are hiding high levels of sugar especially when they don’t even taste sweet.I am still struggling to find things to eat when time is short but the difference that I feel in myself and the weight that is coming off..about 3 lbs in the last 2 weeks is well worth the extra time reading every packet and researching on the internet. Looking forward to reading more of your blogs to get some new ideas.

    • IQS_Team

      Good on you, Caroline, for making the start. As we say, you just can’t unlearn this stuff… and although it’s initially tough, it does get easier.

  • Kash

    Hi Everyone. I quit sugar on Sunday. I bought the book while visiting the bookshop and it caught my attention. No preparatory period as my food apart from sugar was quite good. So I got rid of honey in my coffees and teas, fruits, dried fruits etc (just for those 8 weeks of course), ketchup, cakes. I normally buy organic food and am not a fan of 0% fat products so nothing else have changed. I eat what I was eating before just no sugar! I have 3 meals a day and what is surprising I don’t feel like snacking at all. Between my breakfast at around 6-7 am till 12.30 I am not hungry at all. The same with dinner. I can have it at 7pm and I am fine for so many hours. I eat a lot I must say, I cycle to work and am quite active, but only until I feel I cannot have any more.

    What has happened so far apart from not being hungry between meals my tooth stopped aching. It is so strange but I could feel my all teeth in constant discomfort. I just could feel them in my gums. And one just started aching so I had trouble eating. of course the dentist is already scheduled anyway but before I have my visit it just stopped aching.
    And I lost a bit of weight. I am now 1,3kg less. And it has been only 3 days! Unbelievable !
    And very surprising. I have cravings, I think I am going throughout the withdrawal period. It was so hard yesterday after 5pm. i just felt like eating sth and I definitely wasn’t hungry. But I just waited till it passes. I am really encouraged to continue as I cannot wait to see what other results I can add to what I already am experiencing.

    • IQS_Team

      Good going, Kash!

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