About.

Why aren’t we called I Quit Fructose?


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Our very name often begs the question: “Why are you called I Quit Sugar when you deem some “sugars” okay to eat?”

We know it can be pretty confusing when you first get started on our I Quit Sugar: 8-Week Program. Here’s the rundown.

1. What are we referring to when we say “sugar”?

  • Sucrose (ordinary table sugar) is made up of 50 per cent glucose and 50 per cent fructose.
  • It’s the fructose bit that we’re referring to in our name I Quit Sugar.
  • Other sugars (glucose, maltose and lactose) are safe to eat in moderation.
  • Some sweeteners contain can contain even more fructose that sucrose does. Agave can contain up to 90 per cent!

2. Why is fructose bad for us?

3. What does this mean for sweet treats (even the fructose-free kind)?

  • We treat cakes, cookies and desserts – even the fructose-free kinds – as “sometimes foods”.
  • Studies show that when we’re not consuming large amounts of fructose (like many of us do today) our appetite hormones recalibrate. Which means we can stop after that one slice.
  • We still indulge, but we do it mindfully. And really enjoy it, because our body is not addicted and screaming out for it.

4. What do we use when we need a little sweetness in our recipes?

  • We prefer to sweeten our food with fresh fruit and vegetables whenever we can.
  • We also use rice malt syrup, which is a blend of glucose and maltose. And completely fructose-free.
  • Occasionally we use stevia, a plant-derived, fructose-free sweetener that’s 300 times sweeter than sugar (so you only need to use a tiny bit). We prefer liquid over granulated.
  • We avoid all artificial sweeteners and sugar alcohols, except xylitol and erythritol.

5. Should you cut out ALL sugars entirely?

  • No. We simply take a savoury frame of mind and eat whole food wherever possible.
  • Whole foods contain an abundance of nutrients and fibre, which slow down the absorption of the natural sugars they contain.

7. What about sugar in the I Quit Sugar: 8-Week Program?

  • The point of the 8-Week Program is to break free of your addiction to sugar. So, for 5 of the 8 weeks, we cut our ALL fructose and sweeteners.
  • Throughout the course of this “sugar detox” our hormones, metabolism and taste buds recalibrate.
  • We then reintroduce a small amount of sugar and sweetener back into your diets, to see if your body actually wants it anymore. Some people are fine with a bit, others find they don’t want any at all!
  • When you quit fructose, you get your appetite back in working order and find your food freedom.
  • And when you quit fructose, you quit processed crap. Which really, is our ultimate aim.

8. So why aren’t you called I Quit Fructose, then?

  • To be honest, it’s not very catchy, is it?
  • Plus, no one ever eats straight fructose. The bulk of our fructose consumption comes via table sugar or high fructose corn syrup, both of which most of us call “sugar”, right?

Are you ready to transform your life and quit sugar for good? 
Join us on our next 8-Week Program, starting May 4!

Join now!

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