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What is JERF and how can I do it?


What is JERF and how do I do it?

To #JERF is to ‘just eat real food’.

A lot of people still seem to be confused as to exactly what constitutes as JERFing. We thought we’d clear up a few things.

1. KISS (keep it simple, stupid).

  • Choose food with the least number of ingredients. Simplify and focus on quality not quantity.

2. Avoid store-bought sauces.

3. Shop at local farmers’ markets.

  • Always try and eat local whenever possible.
  • And eat fruit and veg that’s in season (it’s cheaper, too!).

4. Eat what you can see and name.

  • Don’t eat anything with ingredients you can’t identify as food!
  • That goes for anything with numbers in the ingredients list, too.

5. Eat real superfoods.

  • Our “superfoods?” Plain old fresh fruit and veg!

6. Eat like it’s 1934.

7. Domesticate yourself.

  • Cooking is without a doubt the absolute best way to #JERF.
  • It means you know what’s going into your food and it’s a skill you will keep for a lifetime. Like riding a bike, only… food.
  • Learning how to cook is one of the best skills you’ll learn on our I Quit Sugar: 8-Week Program.

8. Grow your own.

9. Stick to the edges.

  • of grocery stores and supermarkets.
  • That’s generally where all of the fridges and fresh food is kept. Avoid the lure of the middle aisles!

10. Eat everything.

  • Why would you juice and remove the good fibre, nutrient-dense parts of your food?
  • Don’t chuck out the trimmings on your meat and learn to love your daggy veggies!

11. Bulk up.

12. Don’t feed the bin.

Are you ready to transform your life and quit sugar for good? 
Join us on our next 8-Week Program, starting May 4!

Join now!

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