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Think before you bin! Who your food waste habit really hurts

By Marie-Antoinette Issa |


IQS- Who your food waste habit really hurts

  • The world produces enough food to feed every single person on the planet, but 805 million of them still live with chronic hunger.
  • The irony is that consumers toss out up to 50 per cent of our groceries each week.
  • We can eradicate world hunger in our lifetime, and it’s easier than you think.

Did your mother always guilt you into eating your greens because “there were starving children around the world?” Well, we think mamma may have been onto something.

Access to food may appear to be a fundamental human right, but sadly one in nine people worldwide, continue to live with chronic hunger.
World Food Day aims to address this through an international day of action against hunger. Observed on October 16, millions of people around the world come together to declare their commitment to eradicating the injustice in our lifetime. This year’s theme is Social Protection and Agriculture, and today we want to empower you to be part of the solution that ends starvation.

Why does World Food Day matter at IQS?

The issue with sustainability and food waste has always been at the core of Sarah Wilson’s sugar quitting ethos, (albeit, by her own admission, “camouflaged behind pretty pictures.”).


Sure our shiny Instagram food porn may look delicious, but at I Quit Sugar, we have always advocated a waste-minimising approach to eating, by encouraging energy-efficient cooking (hello, slow cooker!), secondary cuts of meat and daaggy” vegetables.
We take our responsibility of reducing the figure placing “consumers as the biggest food wasters on the planet”, pretty seriously.

Here’s how you can help.

Sarah prefaces her new book Simplicious (the one where all food props were eaten instead of being thrown away!) with the reminder that, “Each one of us is responsible for everything and to every human being”.


Ambitious? Perhaps, but today is certainly a timely reminder of the opportunity we all have to be a part of global solutions to hunger.
While some will engage in hunger walks and food drives, we believe charity truly can begin at home, (specifically your kitchen).


Need some ideas? We’ve found the following work for us:

  • Repurpose your leftovers: Can’t finish it? Don’t throw it! (And don’t be ashamed to ask your dining partners for their doggy bags too). Get creative, use what you have, salvage the random ingredients loitering at the back of your fridge and resurrect your unfinished meals. Oh and if you’re really feeling this anti-waste thing, don’t be afraid to improvise. Found yourself missing the coconut flakes in our raspberry ripple, for example? Don’t nip off to buy a bag if it’s the only time you’ll use it before chucking it out. Just substitute with toasted almond slivers or crumbled hazelnuts instead.
  • Eat your scraps (and the whole food): As well as reducing what you might ordinarily bin and fuelling the food-waste-cycle, chomping into your food whole (we’re talking pith, peel, stalks, stems, bones and brine) ensures you maximise the nutritional value of what you eat. Maybe that’s why Sarah is always banging on about eating your yolks and not throwing out our chicken skins.
  • Quit the processed crap and cook: Buying less and making more, ticks both environmental and ethical boxes. Consumption reduction is one of the first steps we can action if we truly seek to change our world, and the future of our fellow humans. When you consume less, life begins to flow, things become simpler, everything falls into place and makes sustainable sense.

Will you be doing anything to support World Food Day?

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