Not a diet. Eight weeks of real food — no calorie counting, no white-knuckling — that recalibrates your appetite, so sugar stops running the show. Planned and done for you.
★★★★★ 4.8 from 1,247 reviews · 500,000+ graduates since 2011. Real graduate photos, shared with permission. Outcomes vary — always work with your treating clinician.
It's your blood sugar doing exactly what it should after the breakfast you were sold as "healthy". Sugar is hidden in three of every four packaged foods on the shelf — you are making hundreds of food decisions a day against a system designed to beat you.
Not a diet. Eight weeks is long enough to reset your palate and steady your blood sugar — and short enough to actually finish.
Week 1 you cut back. Week 2 is Operation Quit: all sugar, sweeteners and fruit out for seven days.
Read a label in seconds. Then no gluten, coffee or alcohol, Monday to Friday.
Eating out, then berries, kiwi and citrus, plus rice malt syrup or stevia in moderation.
Just eat real food. Then up to 6–9 teaspoons a day, your call, and the Final Feast.
Sweet is the three-second decoy. What sugar does after you swallow is the part the research keeps getting louder about.
Four of every five teaspoons never came from the sugar bowl. They're built into everyday "healthy" food — added on your behalf, whether you wanted them or not.
Every spike is followed by a dip, on schedule. The dip is the fog, the flatness and the reach for the next hit. Not weakness — chemistry.
Less added sugar and steadier meals are things you can change this week. For a lot of women that shows up as steadier energy and quieter cravings. Outcomes vary.
No forums to keep up with, no calls to make. Just your week, laid out for the way you eat and where you live.
A full week of meals for every week, every season, omnivore or vegetarian. Dairy-free or gluten-free swaps on hundreds of them.
Every week comes with a Sunday cook-up and a shopping list, scaled for 1 to 6 people. Print it or keep it on your phone.
Grams or cups, wherever you shop. Label guides for Australia, the UK, the US and Canada.
At 3pm, at the shops, at dinner. Ask about a swap, a menu or a label and get an answer in seconds.
One easy thing to try, nothing to fail. Developed by our nutritionists, naturopaths, psychologists and GPs.
Three to five short videos each week from our experts, including a Sunday cook-along with chef Sarah Glover, plus a weekly read and a movement plan.
Sage answers the real questions the moment they land, built on 15 years of IQS recipes and the program our nutritionists, naturopaths, psychologists and GPs developed. No forum to search, no waiting.
Savoury, protein-forward and family-friendly — plenty more inside, with a plan and a shopping list for every week.
Half a million people since 2011. Rated 4.8 stars from 1,247 reviews.
"I've lost 16 kilos, my skin has cleared, my eyes are brighter."
"Like a whole layer lifted off me."
"Rather than food being an enemy waiting to ambush me with cravings, it's become a friend."
"The best part isn't the number on the scale — it's that I don't spend my whole day thinking about food anymore."
"Corny as it sounds — it really is life-changing. It teaches you skills for life."
"No cravings, no thinking about the next snack. Just hungry for three meals a day."
"Once you get past the detox you realise your mood is tied to what you eat. I feel so much better."
"For the first time in 25 years, I was waking up feeling refreshed."
"The experts across nutrition and mental health were brilliant. I'd join again in a heartbeat."
Outcomes vary — always work with your treating clinician.
$130 total, or 4 × $32.50 with Afterpay. Complete Week 1. If you're not feeling a real difference, email us within 14 days for a full refund. No forms, no follow-up questions.
Mostly, yes. Week 4 is Clean Week: no alcohol, gluten or coffee, Monday to Friday. Outside that, dry wine and spirits are low in sugar; it's dessert wines and sugary mixers to watch. Many people find their tolerance drops once the sugar's gone.
Yes. This isn't low-carb or anti-bread — it targets added sugar, not real food. Sourdough is our pick (the fermentation is gentler on your blood sugar); as a rule of thumb, look for a loaf with 4g of sugar per 100g or less.
Yes, in moderation — and go dark, 85% or higher. It's paused in Week 2 (Operation Quit), and by Week 8 you choose your own sugar, up to 6–9 teaspoons a day.
Week 2 is Operation Quit: all sugar, sweeteners and fruit out, even berries, for seven days. From Week 6, berries, kiwi and citrus come back. It's short, it's deliberate, and it's the fastest way to turn the sweet-tooth dial down.
Yes — keep your coffee. Just mind what goes in it: the two sugars and the flavoured syrup are the issue, not the coffee itself.
In Week 2 we pause all of them — honey, maple, agave, the lot. From Week 6, rice malt syrup or stevia come back in moderation.
No. It's real, protein-forward food and you eat properly. Most people are surprised how full and steady they feel once the sugar rollercoaster stops.
Neither. You'll eat carbs. The program goes after added and hidden sugar — not whole foods, and not a whole food group.
Yes — it's built for anyone. Real food, no calorie counting, no gendered nonsense. Plenty of couples and whole households do it together.
Some graduates do; many don't set out to. We lead with energy, sleep, cravings and mood rather than the scale — that's where the honest, lasting change tends to show up first. Outcomes vary.
Please talk to your GP or midwife before you start. Pregnancy and breastfeeding change what your body needs, and they know your situation. The recipes are real, everyday food, and many members cook them for the whole family.
Plenty of our 500,000 graduates had too. This isn't a diet — it's an eight-week education in how your own body works, so the change holds after week eight instead of unravelling.
That's exactly who it's built for. The plan and shopping list are done for you, and many meals are under 15 minutes.
No. One payment of $130 gets you 16 weeks of everything: the 8-week program, plus 8 more weeks to revisit any week. After that you can keep it all for $10 a month, cancel any time, or simply stop. Or split the $130 into 4 × $32.50 with Afterpay.
Founded in 2011 by Sarah Wilson, and run today under the IQS team — 15 years, half a million graduates, the same real-food, science-backed approach.
Fewer 3pm crashes. Quieter cravings. Meals you actually want to cook. Outcomes vary — but that's what most women are here for.