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For wellness brands

Get the red stamp on your packaging.

The I Quit Sugar Tick is the red stamp that low-sugar shoppers look for on supermarket shelves. If your product meets our standards, the Tick on your packaging gives 1.4 million+ IQS-aligned shoppers one more reason to put it in their basket. Borrow our 15 years of trust, build your brand alongside ours.

1.4M+

IQS community reach

500K+

Active 8-Week Program members

15 years

Of low-sugar trust signal

What brands get

Four reasons brands apply.

The IQS Tick isn't a generic logo licensing program. It's an endorsement — and a marketing partnership.

01 — Trust signal

At-shelf credibility.

Our community recognises the Tick. It's the difference between 'I might try it' and 'I'll buy it'.

02 — Audience reach

Listed across IQS.

Featured in our recipes, articles, member emails and program meal plans where contextually relevant.

03 — Co-marketing

Brand collaborations.

Eligible for IQS-led promotions, member trials, and joint campaigns across our newsletter + socials.

04 — The endorsement

More than a logo.

It's vetted. Our nutritionist reviews every product before approval. That's why shoppers trust it.

In good company

Brands with the red stamp.

From breakthrough Australian producers to established wellness names. Add yours.

The Tick on our beef brisket bars made all the difference at shelf — IQS members are now our most loyal repeat buyers.

Chief Nutrition

Beef brisket bars · Current Tick member

Current member

The IQS endorsement gave us instant credibility in the wellness space.

No Ugly

Tonics & supplements · Past collaborator

Brand partner

IQS shoppers know what they're looking for. The Tick made us discoverable.

Past Tick member

Replace with your brand quote

Past member

What it takes

The four standards you'll meet.

The IQS Tick isn't for sale. Brands earn it by meeting all four standards — reviewed by our nutritionist before approval, and again every year.

Low fructose by design

No added sugar. No agave, honey, maple syrup, or fruit-juice concentrate dressed up as 'natural'.

Real food first

Whole ingredients. No mystery additives. No seed-oil shortcuts where avoidable.

Ethical & sustainable

Producers we'd buy from ourselves. Brands aligned with how we eat at home.

Nutritionist-reviewed

Every product reviewed before approval. Re-reviewed annually to stay on shelf.

Ready to apply for the Tick?

Tell us about your product. We'll respond within five business days with next steps. No agency middleman. Direct conversation with our team.

Apply for the Tick Email a brand strategy question