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Real food · Real science

Feeling inflamed became so normal, we stopped questioning it.

Real food. Stable energy. A calmer body.

Reserve my June seat — $130
★★★★★ $130 · One payment OR 4 × $32.50 with Afterpay
Cohort starts Mon 22 June · 500,000+ graduates
Real food. Real you again.8-Week Program
As seen in
60 Minutes
Goop
The Australian Women's Weekly
Marie Claire
Today
Women's Health
60 Minutes
Goop
The Australian Women's Weekly
Marie Claire
Today
Women's Health
60 Minutes
Goop
The Australian Women's Weekly
Marie Claire
Today
Women's Health
60 Minutes
Goop
The Australian Women's Weekly
Marie Claire
Today
Women's Health
60 Minutes
Goop
The Australian Women's Weekly
Marie Claire
Today
Women's Health
60 Minutes
Goop
The Australian Women's Weekly
Marie Claire
Today
Women's Health
60 Minutes
Goop
The Australian Women's Weekly
Marie Claire
Today
Women's Health
60 Minutes
Goop
The Australian Women's Weekly
Marie Claire
Today
Women's Health
Made for what you're working on

One program. Eight ways it helps.

Tap whichever fits — see exactly how the program meets you there.

8-Week Program for perimenopause

The version of food that actually helps when your hormones don't.

Eight weeks. Real food. Built around the dietary patterns the research consistently shows help with perimenopause symptoms.

  • Stabilises blood sugar — the highest-impact lever in this decade
  • Anti-inflammatory eating eases joint pain and mood swings
  • Built on SWAN + Monash perimenopause-nutrition research
See the full plan
8
8-Week Program for hormones

Food that works with your hormones — not against them.

Eight weeks. Real food. For PMS, cortisol, thyroid, and the reproductive hormones in between.

  • Stable blood sugar lowers cortisol baseline dramatically
  • Anti-inflammatory pattern supports the whole endocrine system
  • The micronutrients hormones depend on, in every meal
See the full plan
8
8-Week Program for skin

Your skin is a mirror. Change what's in front of it.

Eight weeks. Real food. The dietary pattern the dermatology research keeps confirming.

  • Cuts the glycation that ages collagen and elastin
  • Lowers IGF-1 — the documented driver of adult acne
  • Supports the gut-skin axis with fibre + fermented foods
See the full plan
8
8-Week Program for energy

Steady energy. No 3pm crash. No coffee tax.

Eight weeks. Real food. The version of your energy that doesn't run on caffeine and willpower.

  • Cuts the blood-sugar spikes that drive the crash
  • Newcastle research: reversible with real-food eating
  • Coffee becomes a choice, not a crutch
See the full plan
8
21-Day Gut Reset + 8-Week Program

A gut that works for you, not against you.

Start with the 21-Day Reset to find your triggers. Move into the 8-Week Program to lock in the long-term pattern.

  • Built on Monash University low-FODMAP research
  • Diagnostic phase + structured reintroduction
  • 70–75% relief for persistent bloating (Halmos et al.)
See the full plan
21
8-Week Program for pre-diabetes & diabetes

The food-first plan your doctor would approve.

Eight weeks. Real food. The pattern with three decades of research behind it for blood-sugar stability.

  • 58% relative risk reduction (NIH Diabetes Prevention Program)
  • Not keto — real-food, moderate carb, what the evidence supports
  • Doctor-coordinated (medication may need adjusting)
See the full plan
8

More than one? Most members do — pick whatever's loudest right now.

Sound familiar?

If half of these are on your radar, sugar is probably part of the story.

We started in 2011 with a simple invitation: see what happens when you take the white stuff out for eight weeks.

It's not a diet. It's a recalibration.

3pm crashbrain fogbloated againperimenopausal rageweight won't budgemidnight wake-upsweet toothtired all the time
The IQS Method

Four levers. One steady you.

Every program, recipe and meal plan is built on the same four pillars.

01 — Glucose

Steady the spikes.

Quit fructose. Steady the rollercoaster.

02 — Protein

Feed the strength.

30g per meal. Real, full-fat, satisfying food.

03 — Fibre

Feed the gut.

Microbiome, mood, oestrogen — they're all connected.

04 — Energy

Get yourself back.

The everyday version of well.

NEW for June · Included free

Meet Sage — your in-pocket coach.

The IQS team — nutritionists, naturopath and GP — in one place. Forgot your lunch and stuck near a food court? Sage finds your best options. Four random ingredients in the fridge? She'll build dinner. 3pm craving? Talk her through it.

Three things she does best
Forgot your lunch? Stuck near a food court — Sage knows the best options near you.
Four random ingredients? Tell her what's in the fridge — she'll build dinner.
3pm craving? Talk her through it. She's patient.

Activated 15 June when your portal opens · Available 24/7 in the June 2026 cohort

Reserve my June seat — $130
9:41●●● 100%
S
Sage
Online · IQS Coach
You · 12:48 pm
Forgot my lunch — I'm at Westfield Bondi. What can I grab?
Sage
Three picks within 100m. Sumo Salad's chicken Caesar (skip croutons, ask for olive oil). Roll'd's bun-cha with chicken — sub rice for extra veg. Sushi Hub: salmon sashimi + edamame. All under 12g sugar.
You · 6:24 pm
Eggs, half an avo, a tomato, some spinach. Dinner?
Sage
Veggie shakshuka — 12 min, one pan. Wilt spinach in olive oil, add tomato + salt, crack eggs on top, lid on 5 min. Slice avo over. Sorted.
Type a message…
How the 8-Week Program works

A gentle experiment on your body and mind.

Each Wednesday we unlock the following week's plan.

Week 1–2

Reduce, then reset.

Stock the kitchen. Start scaling down sugar. Pump up protein and fat so you're never hungry.

Week 3–4

Read the labels.

Find the hidden sugar. Get your gut on side. Learn the fibre fix that changes everything.

Week 5–6

Out in the wild.

Eat-out playbook. Travel, family meals, and finding your social rhythm again.

Week 7–8

Sweetness, on your terms.

Reintroduce a little sugar (only what you actually want). Food freedom for good.

★ Our flagship · Tried and tested since 2011

The 8-Week Hormone & Metabolic Program.

The original 8-Week Program — re-engineered for the body you have now. Plus 5 FREE eBooks ($99 value) and Sage, your in-pocket coach, included free in the June cohort.

  • 8 weeks of meal plans + shopping lists
  • Omnivore + vegetarian · summer + winter meal plans
  • 100+ exclusive member-only recipes
  • Expert video content from naturopaths, nutritionists & psychologists
  • Sleep School module — rest and restore
  • Sage — your in-pocket coach, available 24/7
  • 5 FREE eBooks (worth $99) when you join
$130

$130 · One payment OR 4 × $32.50 with Afterpay · Doors close Sun 21 June 11pm · Fully refundable through Week 1

Graduate · Before / After

"The most significant and best thing I have ever done in my life to date."

Jacqueline, Australia · Lost 12kg, off her BP meds
Real transformations

Eight weeks. Lives reshaped.

Not just kilos.

JBefore / After 8 weeks

−12kg. Energy back. The most significant thing.

−12kgEnergy backSleeping again

The most significant thing I have ever done.

Jacqueline

Australia · After 8 weeks

HBefore / After 6 months

PCOS reversed. 14kg gone. Finally felt like myself.

−14kgPCOS reversedCycle restored

PCOS had me at war with my body. The IQS protocol regulated my cycle and finally let me feel like myself in my skin.

Holly

VIC · 32 · After 6 months

GBefore / After 8 weeks

Energy back. Sleep restored. On her own terms.

Energy backSleep restoredOn her terms

Eight weeks of real food and I felt like a different person. Steady energy, deeper sleep, and food I actually enjoyed.

Georgia

After 8 weeks

AAfter 8 weeks

37kg, but the bigger thing — peace.

−37kg8 hrs sleepDoctor amazed

My doctor is genuinely amazed.

Arienne

NSW · After 8 weeks

From the 500,000 who've done this

1,247 reviews. One pattern.

Real women, real results. Outcomes vary — always work with your treating clinician.

My 3pm crash? Gone.

S

Sarah K.

NSW · 42 · After 4 weeks

Energy back

Three weeks in and my bloat just… disappeared.

B

Bec

VIC · 38 · 8-Week Program

Bloat gone

I'm sleeping through the night for the first time in years.

M

Mel

Perimenopause Reset · 51

Sleep returned

I came in for weight loss. I'm leaving with 8kg gone.

A

Anna

QLD · 45 · After 8 weeks

−8kg

Eight weeks in, I felt like me again. Even my GP noticed.

R

Renee

QLD · 47 · Perimenopause Reset

Feeling like me

I lost 25 kilos.

S

Seymour

After 6 months

−25kg
The IQS Story

Started in 2011.
Still showing up now.

I Quit Sugar was founded by Sarah Wilson in 2011 — a journalist who set out to fix her own thyroid, her own moods, her own cravings, and wrote down what worked. Four New York Times bestsellers and 1.8 million books sold later, the work continues.

500,000+
8-Week Program graduates
1.8M
Books sold (NYT bestseller)
2,000+
Sugar-free recipes
Real questions

The bits people actually ask.

Is this a diet?

It's not a diet. We don't count calories. We choose full-fat over low-fat every time.

Can I eat fruit, bread, chocolate, wine?

Yes (in moderation). The 'sugar' we mean is mostly fructose.

How is this different from the original 8-Week Program?

Bones are the same; what's new is hormones, protein, fibre, gut-brain, and a movement plan.

What if it doesn't work for me?

Complete Week 1. If you're not feeling a real difference, email us at support@iquitsugar.com within 14 days for a full refund. No forms, no follow-up questions.

How much time per week does it take?

About 20 minutes of admin a week. Most recipes are under 30 minutes.

Does it work for vegetarians? Gluten-free? GLP-1 users?

Yes to all three.

Why you can trust this

Built on fifteen years of real food, real science, real women.

One purchase. No subscriptions.

Anti-inflammatory by design

Cutting fructose lowers systemic inflammation.

15 years of science

Built to international dietary guidelines.

500,000+ graduates

Real women, real results.

No subscriptions

Buy once, done.

You don't have to feel like this forever.

Eight weeks. Real food. A version of you that recognises herself in the mirror again. Cohort starts Monday 22 June · Doors close Sunday 21 June at 11pm.

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