Started in 2011.
Still showing up now.

I Quit Sugar was founded by Sarah Wilson in 2011 — a journalist who set out to fix her own thyroid, her own moods, her own cravings, and wrote down what worked. Four New York Times bestsellers and 1.8 million books sold later, the work continues. We don't count calories. We don't restrict food groups. We don't sell quick fixes. We sell a quiet, durable shift in how you eat — and how you feel.