We want to help folk live a low-sugar life through common-sense solutions. No rules, no hard to follow meal plans, no restrictive eating.
Our #1 mantra is JUST EAT REAL FOOD or JERF; we want to get Australia cooking. When you cook, you cut out the processed crap and eliminate sugar naturally.
We don’t calorie count – not all calories are created equal – we believe in eating nutrient dense food, always. Which brings us to…
I Quit Sugar isn’t a diet, it’s a daily gentle experiment with food and seeing what makes us feel good, and what doesn’t.
It’s not about crazy draconian rules and restrictive one-off weight-loss stunts.
Indeed, it can be distilled into two supremely sensible concepts we all just get, intuitively:
When you steer yourself away from sugar, it – by necessity – cuts out pretty much everything that comes in a packet or box. When people baulk at going no-sugar, we calmly point out that it’s simply don’t eat crap.
This – again by necessity – sees us eating whole, un-mucked-with foods that were commonplace
before the advent of modern metabolic diseases. One hundred years ago we ate 1kg sugar a year, now we eat 60kg a year. One hundred years ago we ate eggs for breakfast, meat at lunch, vegetables prepared simply, fruit as a treat and drank our milk whole. One hundred years ago type 2 diabetes, obesity, heart disease and cholesterol issues were rare if not non-existent.
Not quite. We mean fructose. But we mostly get our fructose from everyday table sugar (sucrose), which is 50% fructose. Besides, ‘I Quit the Fructose Component of the Sucrose Molecule’ doesn’t really translate.
Fructose is the only food molecule on the planet with no corresponding hormone in the brain that tells us when we’ve eaten enough of it – we have no ‘off switch’ for the stuff. Which means we overeat it. Worse, studies show it stimulates appetite, making us eat more of everything. Worse still, research shows it’s more addictive than heroin and cocaine. Fructose is also the only food molecule not metabolised by our cells; instead it’s mostly metabolised in the liver, where it’s turned into fat – the worst kind – visceral fat that settles around the vital organs. It also forms triglycerides, uric acid and free radicals.
Yep, we still eat fruit! In fact we still have one to two pieces of whole fruit a day, mostly low-fructose berries and kiwifruit. We encourage cutting fruit out on the 8-week program – it contains 1–4 teaspoons of sugar apiece – so that your body can recalibrate. We then encourage reintroducing whole fruit and seeing how you react. To be honest, low-fructose fruit like kiwifruit, berries or grapefruit is the best option and we use it in some of our recipes to add the sweetness!
If you’re keen to quit sugar and start enjoying fruit the way nature intended, register your interest now for our next 8-Week Program. It’s a gentle, healthy experiment complete with delicious recipes and expert guidance.