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Meet Chief, Your New Go-To Snack

We’re excited to announce we’ve joined forces with collagen experts, Chief, to bring you high-quality, nutritious and delicious snack options to combat the sea of sugar-laden, ultra-processed chips, chocolates and biscuits at the supermarket. Here’s how Chief will revolutionise your snacking game.

The motivation behind the foundation of Chief is to transform our relationship with food and the way we nourish our bodies – without costing the earth. In their own words, their goals are twofold:

“At Chief, we’re passionate about two things – healthy people and a healthy planet.”

And that’s exactly what they’re working towards – their products are all proudly Australian-made and built on sustainable practices, from supporting regenerative agriculture to helping Aussie farmers through Thankful For Farmers. This initiative is all about propping up local farmers and supporting regional communities.

Their range of products

Chief have created an extensive range of nutritious snacks to respond to our growing passion for these energy jump-starters. But they realised that many of us were relying on blood sugar-soaring, preservative-laden options, which are some of the biggest contributors to the obesity epidemic around the globe. Not to mention, added sugars can trigger a range of dangerous health conditions, from liver disease and heart disease to autoimmune conditions and mental health disorders. This is especially concerning when considering how many of us are constantly snacking on flavoured yoghurts, chips and commercial baked goods throughout the day – is it any wonder that the average Aussie is shooting well past the 6-teaspoon daily sugar limit? We’re throwing back up to 17 teaspoons of the sweet stuff a day, much of which we owe to the snacks we choose.

That’s why Chief decided it was time to develop a range of minimally-processed snack alternatives made with real food – you won’t see any of those long, numbered ingredients you can’t even pronounce! It’s all good stuff here – from their beef bars and sweet nut butter bars to their health-boosting supplements, there’s something for every snacker. Take a look into some of their delicious products:

  • Chief Collagen Bars: These flavour-packed bars are the perfect solution to stubborn sugar cravings – they’re loaded with healthy fats to keep you feeling fuller for longer, along with protein, which is known for helping regulate our appetite. In fact, you’ll find a whopping 16 grams of protein in these humble bars! They have an exciting range of flavours to satisfy the strongest of cravings – from their hazelnut brownie to their cashew shortbread and lemon tart bars, what’s not to love?
  • Chief Beef Bars and Biltong: These “jerky in a bar” beef bars are made from organic beef and are loaded with protein, iron and B vitamins. Feeling hangry? These are your guilt-free pick-me-ups to help get you through an intense day. Plus, they’re slow-dried to ensure maximum tenderness and flavour, with none of those added nasties you’ll find in your typical jerky.

  • Supplements: If you’ve been feeling a little sluggish or in need of an energy boost, these guys have formulated a powerhouse supplement made from beef liver. It’s loaded with essential nutrients like vitamins A, D, E and K to keep your gut, heart and brain at full capacity.

You can find these products at select Woolworths, Ampol, Dan Murphy’s and even your local Supercheap Auto. Check out their store locator HERE to find your nearest stockist.

One thing you can guarantee with Chief’s tasty snacks is that they’re as good for your body as they are for your taste buds. They’ve been carefully crafted by health experts, formulated from research-backed ingredients to give your body the fuel it needs – minus the sugar crash, of course! Head on over to their website to learn more about their goals and check out their full product range.

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