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Rediscover Concentration + Clarity with No Ugly Focus

As we navigate the digital age with its constant barrage of texts and notifications, the siren call of social media scrolling, and the ever-present stressors of daily life, maintaining concentration can feel like a Herculean feat. Enter No Ugly Focus—a ground-breaking tonic designed to help us break free from the cycle of distraction and stay on track toward our goals – without the sugar crash.

When we hear the phrase "drink to forget," it often conjures images of late-night escapades and the quest to erase the memory of life's missteps. But what if we could shift the narrative? What if, instead of seeking refuge in forgetfulness, we could find solace in clarity and make fewer regrettable decisions from the start? No Ugly Focus aims to do just that, offering an innovative solution to help us reclaim our focus and make more mindful choices.

No Ugly Focus is not your typical energy drink – it stands apart with its impressive line-up of holistic ingredients carefully selected to support mental clarity and cognitive function. Within each bottle, you'll find a symphony of brain-boosting components, from Ginkgo biloba and Ginseng to New Zealand blackcurrants, renowned for their potential to enhance focus and reduce stress. But the goodness doesn't stop there. No Ugly Focus is also packed with a treasure trove of polyphenols like green tea extract, grape seed extract and apple extract—powerful antioxidants that can help protect your brain cells from oxidative stress. 

As if that weren't enough, No Ugly Focus is fortified with six different B group vitamins, known for their roles in energy production, brain health, and overall cognitive support. And here's the kicker—it's low in sugar, so you can enjoy the benefits without the dreaded sugar crash. In a world where distractions seem to lurk around every corner, No Ugly Focus stands as a beacon of hope for those seeking mental clarity and the ability to stay on task. Join us on a journey to unlock the secrets of this remarkable tonic and discover how it can help you navigate the modern world with focus, intention, and a touch of delight.

New Zealand Blackadder Blackcurrants


New Zealand Blackadder blackcurrants take centre stage in No Ugly Focus, and it’s not just because of their delicious taste! In the lush landscapes of New Zealand, amidst the pristine natural beauty, lies a unique gem – the Blackadder blackcurrant. These blackcurrants are known for their exceptional nutritional profile and rich anthocyanin content, which sets them apart from their counterparts. Anthocyanins are natural pigments found in plants, responsible for their vibrant colours. These compounds support cognitive function, according to the research conducted by New Zealand Plant & Food Research, which has shed light on the many benefits of Blackadder blackcurrants:

Enhanced Blood Flow: Anthocyanins found in Blackadder blackcurrants have been linked to improved blood circulation, particularly in the brain. This increased blood flow can provide the brain with the necessary oxygen and nutrients, supporting cognitive function and sharpening focus.

Reduced Oxidative Stress: Anthocyanins are potent antioxidants that combat oxidative stress and protect brain cells from free radical damage. A brain shielded from oxidative stress can operate optimally, enhancing concentration and mental clarity.

Neuroprotection: Emerging research suggests that the anthocyanins in Blackadder blackcurrants may have neuroprotective properties. This means they may help safeguard nerve cells, preserving cognitive function and potentially boosting focus.

Improved Mood: Cognitive performance is closely linked to mood. Anthocyanins may have mood-enhancing effects, reducing irritability and stress that can interfere with concentration.

B Vitamins

Vitamin B5 and vitamin B12 are essential nutrients that play important roles in brain function and overall cognitive health, and it’s their contributions to mental clarity, concentration and brain function that prompted No Ugly to include them in their tonic.

Vitamin B3 aids in the production of neurotransmitters like serotonin, crucial for mood regulation and concentration, while B2 helps convert food into energy, providing the brain with a steady supply of fuel for optimal alertness. B6 is vital for the synthesis of neurotransmitters such as dopamine and norepinephrine, key players in maintaining attention and motivation, and vitamin B1 contributes to energy metabolism, ensuring that brain cells receive the glucose needed for mental sharpness. Together, these B vitamins form a formidable team, helping you stay focused, energised, and mentally clear – but it's vitamin B12 and B5 that are especially beneficial: 

Vitamin B5 (Pantothenic Acid): Vitamin B5 is a critical component of coenzyme A (CoA), which is involved in various metabolic processes, including the production of energy from carbohydrates, fats, and proteins. A steady supply of energy is essential for maintaining mental alertness and focus throughout the day. Coenzyme A, derived from vitamin B5, is also involved in the synthesis of acetylcholine, a neurotransmitter that plays a crucial role in cognitive function, memory, and attention. Adequate acetylcholine levels are associated with improved focus and cognitive performance. This vitamin is also involved in the production of adrenal hormones, such as cortisol, which help the body respond to stress. Managing stress is essential for maintaining focus, as chronic stress can impair cognitive function.

Vitamin B12 (Cobalamin): Brain Health: Vitamin B12 is essential for maintaining healthy nerve cells and the overall health of the central nervous system. A well-functioning nervous system is vital for proper cognitive function, including focus and concentration.

Neurotransmitter Production: Vitamin B12 is involved in the synthesis of various neurotransmitters, including serotonin and dopamine. These neurotransmitters play key roles in regulating mood and attention, and adequate levels of dopamine, in particular, are associated with improved concentration and motivation. Vitamin B12 supports the formation and maintenance of myelin, a protective sheath that surrounds nerve fibres. This myelin sheath allows for efficient nerve signal transmission, which is essential for quick thinking and mental clarity. Sounds complicated, but really it just means better focus to get you through the busy day! 

Green Coffee Extract

You can thank the chlorogenic acid, a type of antioxidant, in green coffee extract for its focus-enhancing powers. Here's how it works:

Antioxidant Properties: Chlorogenic acid is a potent antioxidant, which helps protect cells, including brain cells, from oxidative stress and damage caused by free radicals. By reducing oxidative stress in the brain, green coffee extract can support overall brain health and cognitive function.

Improved Blood Flow: Research shows that chlorogenic acid may help improve blood flow and circulation, which ensures that the brain receives the oxygen and nutrients it needs to function optimally – not to mention the long-term benefits for your heart!

Modulation of Blood Sugar Levels: Chlorogenic acid plays a role in regulating blood sugar levels by slowing down the absorption of carbohydrates in the digestive tract. Stable blood sugar levels can help prevent energy crashes and mood swings, which can affect focus and concentration.

Enhanced Neurotransmitter Function: Chlorogenic acid may influence the activity of certain neurotransmitters, such as dopamine and serotonin. These neurotransmitters play key roles in mood regulation, motivation, and focus. By modulating their activity, green coffee extract could potentially support cognitive function and attention.

Caffeine Content: While green coffee extract contains less caffeine than roasted coffee beans, it still provides a stimulant effect to give you that hit without overdoing it. Caffeine can temporarily enhance alertness and concentration by blocking adenosine receptors in the brain, which reduces feelings of fatigue and drowsiness.


L-Theanine is a naturally occurring amino acid found in tea leaves, particularly in green tea, and is known for its potential cognitive and relaxation benefits. While it doesn't directly increase focus like a stimulant, such as caffeine, No Ugly couldn’t leave this ingredient out as research has found it can improve brain function through other mechanisms:

Calming Effect: L-Theanine has a calming and relaxing effect on the brain. It increases the production of certain neurotransmitters, including gamma-aminobutyric acid (GABA), which has an inhibitory effect on brain activity. This calming effect can help reduce anxiety and mental chatter, allowing for better concentration and focus.

Alpha Brain Wave Activity: L-Theanine has been shown to increase the production of alpha brain waves. These brain waves are associated with a state of relaxed alertness and are often present when you are focused and in a "flow" state. They can enhance mental clarity and creativity, making it easier to concentrate on tasks.

Stress Reduction: L-Theanine has the ability to reduce the physiological and psychological responses to stress. By lowering stress levels, it can prevent distractions and mental fatigue that can hinder focus. When stress is managed, it becomes easier to maintain concentration on tasks.

Synergy with Caffeine: L-Theanine, when combined with caffeine, can enhance focus while minimising the jittery or anxious side effects commonly associated with caffeine. That’s why No Ugly made sure to unite this powerful duo, allowing for sustained attention without the crashes that often come with your morning Joe.

Improved Sleep: Better sleep quality and duration can have a significant impact on focus and cognitive function. L-Theanine's calming effect may contribute to improved sleep patterns, leading to more alertness and focus during waking hours.

Dopamine Production: This amino acid has also been shown to increase the production of dopamine, a neurotransmitter associated with motivation, pleasure and attention. Elevated dopamine levels can support mental clarity and help maintain focus on tasks.

Ginkgo Biloba 

Ginkgo biloba is known for its ability to enhance blood circulation, particularly in the brain. This increased blood flow can supply the brain with more oxygen and nutrients, supporting overall cognitive function, including focus and memory – let’s take a look at what else it can do:

Antioxidant Properties: Ginkgo biloba is rich in antioxidants that help protect brain cells from oxidative damage caused by free radicals. This protection may contribute to long-term brain health and cognitive sharpness.

Neuroprotection: Studies suggest that ginkgo biloba may have neuroprotective effects, helping to preserve the structure and function of nerve cells. This can support optimal brain function and may contribute to improved focus.

Anti-Inflammatory Effects: Chronic inflammation in the brain can negatively impact cognitive function – not to mention its effects on our gut health. Ginkgo biloba’s antioxidant prowess is vital in the fight against inflammation-related cognitive issues.

Enhanced Neurotransmitter Function: Ginkgo biloba is also known to influence the activity of neurotransmitters like acetylcholine and serotonin, which play key roles in memory, attention, and mood regulation. By modulating neurotransmitter activity, ginkgo biloba may support focus and mental clarity. 


Stress Reduction: Ginseng is considered an adaptogen, meaning it can help the body adapt to stress and maintain a state of balance. By reducing the physiological and psychological effects of stress, ginseng may indirectly improve focus and concentration, as stress can be a significant distraction.

Energy and Alertness: Ginseng is believed to boost energy levels and reduce fatigue, which can help enhance alertness and maintain focus throughout the day. This effect is particularly noticeable in individuals who experience tiredness or sluggishness.

Improved Mood: Ginseng may have mood-enhancing properties, potentially reducing feelings of irritability or mood swings that can interfere with concentration and focus.

Neuroprotection: Studies have found that ginseng's active compounds, known as ginsenosides, may have neuroprotective effects, which can help protect brain cells and maintain cognitive function, including focus and memory.

What Does No Ugly Focus Taste Like? 

A firm favourite here on the IQS team, No Ugly Focus combines the distinctive sweet and slightly tart notes of blackcurrant with the woody essence of Ginkgo biloba, creating a unique interplay between the fruity and the herbal. We love the refreshing sweetness that comes with the touch of apple and cherry, while the infusion of green tea extract provides a subtle earthiness. Together, these flavours create a balanced and invigorating taste experience, making No Ugly Focus a delightful choice for those seeking both mental clarity and a pleasurable sip. Perfect for that 3 o’clock slump! 

How to Drink No Ugly Focus


Enjoy a bottle a day to keep your focus up and distractions down. If you’re ready to try this tasty tonic to boost your health, No Ugly has what you need. Their unique formulation combines the research of modern science with the wisdom of ancient tradition to provide a powerful, nourishing tonic you can enjoy anywhere, any time. Try it for yourself HERE.



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